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Email Marketing Case Studies


Using seven test-driven tools helped this organization knock huge campaigns out of the park. Learn how Watsi used email to make people feel more special, take customization to the next level, earn 1,300 monthly donations, and more. In addition to the tips mentioned above, there are several other strategies you can use to improve your email marketing campaigns.

According to the co-owner, Amy, without their email list, they wouldn’t have survived the pandemic far from making this many sales. “ Without our email list, I’m not sure if we would have survived” – Amy Hirschfeld, Co-owner, Soluna Garden Farm. Their outlets or stalls in markets like Boston Public Market and other farmer markets were extremely down on sales. They put all the email copies into sequential order and read them in one go to assure that every email individually has stronger messaging and together it tells the story well from point a to b. Another Change they made was evaluating their email sequence and its content, whether it is syncing together as a story or not. The first change they made, which only took five minutes, was changing the sender’s email address from generic to more personalized.

Effective Email Marketing Strategies You Should Be Using

Plus, finish the email with a tip or trick to help them get more out of your product. While some of you may think that the main message behind this case study is to start using more GIFs within your email campaigns, we disagree. You can simply speak about other people’s success in your email subject line.

  • This is one of the best email marketing case studies that any business can learn from no matter the size of your list.
  • Learn how Watsi used email to make people feel more special, take customization to the next level, earn 1,300 monthly donations, and more.
  • The most impressive stat was a 14.3% conversion rate on my landing page.
  • This explained to customers exactly what the convertible was, as well as how it could impact their technological lives.
  • Yet unlike most other content that is utilized at this stage of the buyer journey, case studies are all about displaying the best of what your brand has to offer by showing off what it has already achieved.
  • Their email list included all of their regular customers to whom they were already sending consistent newsletters.

For example, segmenting your list into different categories based on customer preferences and interests can help you target specific audiences more effectively. A recent study found that segmenting your list improved ALL your KPIs. Learn how to optimise your email marketing strategy in our email newsletter, Jacobs Journal. Every second Tuesday you’ll get marketing tips, tricks, and trends right in your inbox. First, it is important to understand the importance of testing and experimentation.

Social Media Trends: Hootsuite’s Report and What It Means for Marketers

Case studies are good for email marketing because you can learn how to create email campaigns in a more effective way. Instead of just studying the theory of email marketing, you can learn from real email strategy campaigns to find out what methods deliver a higher return on investment. To demonstrate the effectiveness of email campaigns, we’ve put together a list of email marketing case studies that have achieved impressive results. Email marketing is a powerful tool for businesses to reach their target audiences and drive conversions. SuperOffice CRM combines customer data, emaiil marketing and automation to help companies achieve their business goals.

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But most ESPs they used lacked comprehensive employee training, reliable Email Marketing Case Study support, and integrations with their favorite apps. RXSG was looking for an all-in-one solution that not only enabled them to implement campaigns easily, but also helped their employees understand automations. Join the smartest marketers who receive our twice monthly update. Get more content like this, plus the very BEST marketing education, totally free.

Chat with a Sendlane expert. Your business will thank you, trust us.

This story is too nuanced to accurately summarize but here’s a primer. Your info will be only used by Sendlane for purposes of communication. By clicking «Request a demo” you agree to Sendlane’s Terms of Service and Privacy Policy. Before making the switch, the RXSG team was unsure how automations worked. But the Sendlane support team quickly went to work teaching Ericka and team how to build email and SMS automations from scratch. Dea Email is, in their own words, “One bright idea, every two weeks.” They even poke fun at it by calling it their “un-newsletter.” But hey, it works.


Stephen Hockman is an entrepreneur and founder of SEO Chatter. He specializes in search engine optimization and digital marketing and has been fascinated with SEO since 2005. Stephen’s goal is to share the best tips and news about search engine marketing to help you get more website traffic.

Insightful Email Marketing Case Studies

The new, innovative career portal Voice of Jobs was looking for a way to reach its various target groups directly and personally. More interaction on the still young website as well as direct customer loyalty of companies and addressing potentially interested candidates were the declared goals. Dietary supplement stores cover the broad range of ecommerce stores that sell health and lifestyle improving products such as vitamins, minerals, nutritional supplements, and body enhancing supplements.

  • And all their team did was use plain text email along with a simple and easy call-to-action.
  • However, by combining poignant and straightforward cartoons with a tongue-in-cheek emoticon, as well as some very simple copy, Dropbox admirably accomplishes this goal.
  • One of the most typical examples of this simplicity in action lies in their “Baby come back” email.
  • By studying the case studies above, you can gain valuable insights into how to improve your own email marketing campaigns.
  • Hammock writes 3 headlines for each newsletter, and all of them are tested for every send.
  • We know that you have results you can share with prospects, and many people or businesses have benefited from your products and services.

Sign up for his free email newsletter – How To Make Multiple Streams Of Income As A Content Creator. Learn how just a 10% improvement in email inboxing results in a much stronger return on investment . «Thanks to the work with CleverReach, we reach hundreds of thousands of people and can move and inspire them to fight with us for the good cause,» concludes Gabriele Richter. This fast growing startup is generating $12 for every email they send.